Pricing your Naperville home correctly is so important now more than ever.
Let's imagine you are shopping for a pair of shoes. You have a shoe in mind and go to the mall, (I'll say Nordstrom in my case)...when you arrive all the red shoes - the ones you had in mind - are priced the same. So how do you choose? Do you buy based on price? Do you buy based on style?
Today, real estate Home-Buyers have an abundance of Naperville homes to choose from. There are Naperville homes on the market that are in different price ranges and ones that are in various conditions. So how does a Naperville Home-Seller price their home correctly in today's market in order for their home to sell?
When pricing your Naperville home there are a few things to consider.
~ Sold Comparables- Naperville homes that have sold in the past 6 months will determine market value. In some areas of Naperville these can be homes that are the same model as your home and in other areas of Naperville they have the same similar features but are not the same model.
~ Pending Comparables- Give an indication of where the price trend in Naperville is heading.
~ Active Listings - These homes are your competition, your price should reflect how your home compares to your competition.
~ Condition- Now that you have looked at the Sold, Pending and Active comparables you can then make the determination of whether or not your home needs improvement or if your Naperville home just needs to be staged in order if it to stand out from the other homes.
Pricing your Naperville home correctly from day one is critical because it is during the first two weeks that your home is exposed to the largest pool of buyers. Correct pricing will lead to a successful sale.
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Maria Mastrolonardo is a Realtor Associatewith RE/MAX of Naperville and has been assisting home-buyers and home-sellers since 1997. Maria can be reached at (630) 248-6077 or email: mmastrolonardo@remax.net
Servicing the towns of: Naperville, Aurora, Lisle, Plainfield, Bolingbrook, Warrenville, Wheaton, Woodridge or other surrounding areas.
Maria Mastrolonardo is a full time Illinois Realtor specializing in Short Sales, has been helping home-buyers and home-sellers since 1997. Can help you with any questions or information regarding Short Sales for the Western Suburbs of Chicago which includes but not limited to; Naperville, Aurora, Downers Grove, Lisle, Plainfield, Bolingbrook, Warrenville, Wheaton and Woodridge.
To reach me call/text at (630) 248-6077 or mmastrolonardo@gmail.com
You can also find me here!
Hi Maria. That analogy was clear and concise... understandable to the potential buyer. Very well put!
Diane
Hi Diane! Good seeing you! Thanks for stopping by.
Hi Maria!
If you want your home to sell in a timely manner anywhere in the country right now, you definately need to do your research. I think that's why hiring a great agent, like yourself, is key to getting your home where it needs to be to sell. Great tips for people selling a home in Naperville, Illinois! :)
-Lisa
Great post. It has been said that 90% of all marketing is choosing the correct price.
Maria I mention what Jim said above all the time. If you price your home incorrectly all the rest of the activities you do to sell the home will become meaningless.
Hi Lisa! Thanks for your comment!
Jim - Very true!
Bill - Right! It's a waste of time for everyone.
Price SELLS! Great post and good timing!
Hi Wendy - Thanks for your comment!
Hi Maria: You're absolutely correct: pricing your home correctly is so important and is the key to getting your home sold quickly!
Have a great day,
Anne Rains
Hi Anne! - Thanks for your comment and for stopping by!
Maria - Great post about pricing. I agree that those first 2 weeks are so key and critical. Many sellers will just start too high and hurt themselves over time as they lose leverage over time.
Hi C&S! - Thanks for your comment and for stopping by!